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: The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319386751 | Date : 2016-12-16

Description :

PDF-378e7 | ​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and i… The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order. PDF




by David Amerland : The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order.

ISBN : #1844819841 | Date : 2012-01-13

Description :

PDF-965b7 | Like any medium of communication social media has its own tropes which must be mastered in order to use it properly.In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand … The Social Media Mind: How Social Media Is Changing Business, Politics and Science and Helps Create a New World Order.


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by Karen B. Kahn EdD : Daunting to DOable: You CAN Make It Rain

ISBN : #0986110000 | Date : 2015-04-14

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PDF-17bed | Are you satisfied with the quality and quantity of the work you have? Are your business development efforts organized, clear and directed? Is your career going in the direction you dreamed of? If you answer “no” to any of these questions, Daunting to DOable is for you. This practical guide to business and relationship development provides step-by-step instructions to move from dreaming… Daunting to DOable: You CAN Make It Rain


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by Willy Schneider : Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)

ISBN : #3540798617 | Date : 2008-06-17

Description :

PDF-7f09b | Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frühzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren können. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfür ein wesentliches Instrument. Das Lexikon präsentiert sämtliche praxisrelevanten Kennzahlen für Marketing, Service und Vertrieb. Ein umfangreiches Verzeichnis mit Konta… Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)


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Stop Asking Referrals Revolutionary Financial PDF C5fbd11f7

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Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself PDF




by Stephen Wershing : Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself

ISBN : #0071808191 | Date : 2012-10-02

Description :

PDF-78744 | The #1 way to start getting referrals? STOP ASKING In all his years of helping financial professionals build and grow their businesses, Stephen Wershing has learned that the number one way to make sure you don’t get a referral is by asking for it. Why? Because studies prove that clients refer you not to benefit you but to benefit themselves. So you have to approach the challenge from a completely… Stop Asking for Referrals: A Revolutionary New Strategy for Building a Financial Service Business that Sells Itself


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by Lei-da Chen : Mobile Commerce Application Development

ISBN : #1591408067 | Date : 2005-06

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PDF-c644d | As wireless and mobile technologies become more and more prevalent, organizations are starting to invest in developing infrastructure and applications for mobile commerce. This book provides in-depth coverage of the various tools and techniques for developing wireless and mobile applications…. Mobile Commerce Application Development


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Mobile Commerce Application Development by by Lei-da Chen

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Luxury Online Styles Systems Strategies PDF D79190505

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Luxury Online: Styles, Systems, Strategies PDF




by Uché Okonkwo : Luxury Online: Styles, Systems, Strategies

ISBN : #0230555365 | Date : 2010-02-26

Description :

PDF-ffd18 | This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online…. Luxury Online: Styles, Systems, Strategies


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by Robert Collier : The Robert Collier Letter Book

ISBN : #8087830679 | Date : 2013-07-30

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PDF-d9ac8 | The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful becau… The Robert Collier Letter Book


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: Web Services, E-Business, and the Semantic Web

ISBN : #3540001980 | Date : 2003-01-17

Description :

PDF-123d8 | The Workshop on Web Services, E-Business, and the Semantic Web (WES) was heldMay27-28,2002inconjunctionwithCAiSE02, the14thInternationalC- ferenceonAdvancedInformationSystemsEngineering.Theworkshopcomprised three tracks: a track on Web services co-chaired by Barbara Pernici (Politecnico di Milano) and Jian Yang (Tilburg University); a track on e-business, co-chaired byMariaE.Orlowska(UniversityofQ… Web Services, E-Business, and the Semantic Web


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Social Media MBA Competitive Development PDF 27382e90e

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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery PDF




by Christer Holloman : The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

ISBN : #1119963230 | Date : 2012-02-06

Description :

PDF-4aae2 | It’s a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation’s social medi… The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery


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The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery by by Christer Holloman

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Facebook Marketing: Leverage Social Media to Grow Your Business PDF




by Steve Holzner : Facebook Marketing: Leverage Social Media to Grow Your Business

ISBN : #0789738023 | Date : 2008-09-07

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PDF-a774a | Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most o… Facebook Marketing: Leverage Social Media to Grow Your Business


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Facebook Marketing: Leverage Social Media to Grow Your Business by by Steve Holzner

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Cracking Corporate Code African American Executives PDF 40c476080

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by Price M. Cobbs : Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives

ISBN : #0814407714 | Date : 2003-04-21

Description :

PDF-46b7b | “Over the last few decades, advances by African-Americans in the business world have been both impressive and well-documented. But even a cursory glance at the statistics — not to mention a look around most corporations — reveals that, despite much progress, minority executives are still relatively few and far between. Whether in the form of insensitivity, change-averse corporate cultures, soci… Cracking the Corporate Code: The Revealing Success Stories of 32 African-American Executives


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Brand Resilience Managing Recovery High Speed PDF 991053d86

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by Jonathan R. Copulsky : Brand Resilience: Managing Risk and Recovery in a High-Speed World

ISBN : #0230111386 | Date : 2011-05-10

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PDF-4eb69 | As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows compa… Brand Resilience: Managing Risk and Recovery in a High-Speed World


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Integrated Brand Marketing Measuring Returns PDF 12a8e988c

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: Integrated Brand Marketing and Measuring Returns

ISBN : #0230577342 | Date : 2010-07-07

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PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition) PDF




by Claudia Hilker : Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)

ISBN : #3658138823 | Date : 2017-04-11

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PDF-0d39c | Dieses Fachbuch zeigt  konkret, wie die neue Kommunikationsform Content-Marketing erfolgreich im Unternehmen implementiert werden kann. Es werden die Voraussetzungen geklärt sowie ein praktikabler Leitfaden zur Umsetzung entwickelt. Best-Practice-Beispiele aus einer Vielzahl von Branchen veranschaulichen den Weg, wie dieser neuer Vermarktungs-Ansatz, der die Inhalte und Kompetenzen des Produktan… Content Marketing in der Praxis: Ein Leitfaden – Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen (German Edition)


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